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Podcast SEO is the secret sauce to stand out today. Every third video you watch on the internet seems to be a podcast. Right? Well, that’s how it is going to be as we are now officially living in the golden era of podcasts! Everyone wants to start one, get featured in one, or is getting influenced by one! Millions of people tune in daily – and thousands of podcasts are being uploaded as you read this blog. So, how do you make yours stand out with Podcast SEO? How do you build a quality podcast and grow your podcast listeners in 2025? This blog has all the answers.

Creating a Quality Podcast

All viral videos have one thing in common: originality! They offer something unique, something never done before—something shareable. And if you want maximum results for your quality podcast video, make sure it has an element of sharability—something people want to tell others about. Excite them, surprise them, or make them feel something worth sharing!

Here’s how:

Be the first to cover a breaking topic
Add a fresh twist to a popular subject
Share a proven strategy with real, measurable results
Tell a personal story or incident that’s intriguing to listen to

Where to Publish a Podcast

Now that you have your mind-blowing quality podcast episode ready for the public, let’s talk about where to publish it. You can either choose platforms meant for audio-only formats like Spotify or Apple Podcasts, or go the route most podcasters are choosing these days—YouTube. It’s super interactive, easy to upload, and even easier to promote! This is a key step in the journey of podcasts to make it discoverable and binge-worthy.

Podcast Discovery: Paid vs Organic

Podcast ready, upload done—now you’re waiting for views. But now what? How do you make your podcast one of the highest ranked videos out there? Simple: make it extremely easy for people to discover it. One way—if you have the budget—is to run strategic, targeted paid ads and show your podcast to the audience you believe is the right fit.

And if you don’t have the budget? Don’t worry—there’s always an podcast SEO strategy to rely on!

Podcast SEO in 2025

Rule #1 for podcast SEO optimization: Keep it simple. Don’t overcomplicate it—think about how a real person would search and write accordingly. Go a step further and use tools like Google Trends to find search volume and trending keywords, then include them naturally in your titles and descriptions.

And remember—don’t try to fool the audience. If your keywords are irrelevant, the algorithm will catch on quickly, and it won’t help you gain organic podcast listeners.

Podcast Promotion

Don’t just upload and forget—promote your podcast! Pick the best bits from your episode and turn them into short clips—clips that hook your audience and make them want to come back to watch the full podcast.

Social media holds the power to take your content viral. While a 1-hour long podcast may have a lower chance of going viral, a well-edited, 20-second clip that’s sharp, emotionally charged, or slightly controversial can spread like wildfire. Mastering this is part of a podcast on how to make content go the distance.

Conclusion

If you’re serious about learning how to grow your podcast listeners and want to turn your show into a highest ranked podcast in your niche, it all comes down to this:

Say something worth saying
Be where your audience listens
Master podcast SEO and optimization
Distribute like your life depends on it

There’s no way around this!